Best Free Alternatives to Hotjar
Hotjar costs From $32/month — 2 free alternatives below.
Microsoft Clarity
FreeFree heatmaps and session recordings from Microsoft
- Completely free forever
- Heatmaps and recordings
- No data limits
- AI-powered insights
Smartlook
Free tier availableUser analytics with session recordings
- Free plan: 3,000 sessions/month
- Session recordings
- Event tracking
- Funnel analysis
Bottom line: Hotjar costs From $32/month. The 2 free alternatives above cover what most users actually need. Try a free option first — you can always upgrade later.
Frequently asked questions
What is the best free Hotjar alternative?
Microsoft Clarity is the best free Hotjar alternative — it is completely free forever with no session or data limits. It includes heatmaps, session recordings, and AI-powered insights. Clarity is used by millions of websites and is backed by Microsoft.
Is Microsoft Clarity really free?
Yes. Microsoft Clarity is 100% free with no limits on sessions, recordings, or heatmaps. There is no paid tier — Microsoft offers it free as a way to promote Azure and their ecosystem. It is one of the best deals in analytics.